Know Your Website

Technique

Some great advice from a friend...
Know Your Website
by Steve Plunkett

When you search online for your company name or your trademarked products, are you at the top of the search engines? On the first page? On the second page?

Are those $0.50 per click visitors to your site looking to purchase or just looking?

Is having the top listing for a particular keyword on Pay Per Click Advertising the best thing you can do for your website?

Internet marketing involves more than just building a website. It requires building a great website using qualified keywords and phrases as part of your website copy. It also means using elements within your website to boost your rankings in search results without using unethical strategies or techniques such as cloaking, hidden keywords or multiple pages with no unique content.