Microsoft's ad pitch underpins Net moves

CNET News.com: "Microsoft's grand ambitions for free services rest on one thing: its ability to get to know you better.
The company has outlined a whole host of things it would like to offer as part of its 'Live' services effort. But it needs to make more money selling ads to make the push pay off.
To do this, it's betting on personalization as the way to boost its online ad sales. The centerpiece of the strategy is something called AdCenter--a tool that Microsoft has been developing for more than a year as a way to serve up ads tailor made for the user that is receiving them. "