Cable companies call on Sprint Nextel

CNET News.com: "A consortium of U.S. cable companies announced on Wednesday that they will form a joint venture with Sprint Nextel to offer mobile service to their customers.
Comcast, Time Warner, Cox Communcations and Advance/Newhouse Communications plan to bundle wireless phone service from the new alliance with their existing high-speed data, voice and video packages. Cable companies have used bundles of service effectively to compete against telephone companies like Verizon Communications and SBC Communications, which are each starting to enter the video market.
The deal with the cable companies will likely differ from other reseller deals that Sprint Nextel has struck with companies like Virgin Mobile, ESPN, and soon-to-launch SK-EarthLink. The cable companies will work with Sprint Nextel to develop new devices and services for customers. For example, they might allow people to use their cell phone to program video recorders."