Ad dollars for the Star Wars Kid?

CNET News.com: "Forget Google. The Internet's real killer app has always been the strange little amateur videos, like the Star Wars Kid or the Numa Numa Dance, that find explosive popularity almost overnight.
A new company launching Monday in Los Angeles, co-founded by Freenet peer-to-peer developer Ian Clarke, aims to give the producers of those videos a way to make money from them at last.
Dubbed Revver, the company has set up a Web site that starts out as a kind of Flickr for videos, allowing anybody to post their videos online, and letting viewers organize them by adding their own descriptive keyword 'tags.' But Revver adds a new touch, inserting code into the video itself that adds a small advertisement every time it is viewed, even if the video is downloaded and distributed from another site. "