Cellphones? Over There, Right Next to the Nachos - New York Times

Cellphones? Over There, Right Next to the Nachos - New York Times: "Jeanne Yanaro long associated 7-Eleven with Big Gulps and last-minute groceries. But late last year she turned to her local convenience store for a more substantial purchase: a cellular phone.

At this 7-Eleven in Dallas, cellphones are displayed near the checkout. The company began offering its own mobile phone service last year.


Matt Richtel on Cellphone Marketing

Forum: Technology and the Internet'It would have been the last place I'd have thought to go for a phone,' said Ms. Yanaro, a marketing manager who lives in Chelmsford, Mass."